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Why Do Humans Conform?
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| Submitted: Thu Jul 11 2002
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WHY DO HUMANS CONFORM? There has been considerable interest over the last decade concerning why humans conform. Before looking into evidence from theories and studies concerning conformity it is necessary to define what is actually meant by the term 'Conformity'. Conformity as defined, by Zimbardo (1992), is, 'The tendency for people to adopt behaviour, values and attitudes of other members of a reference group.' Conformity may be defined as that change of behaviour in an individual which is influenced by others. Aronson (1976) links this change to 'real or imagined pressure from a person or group of people'. When people identify with, and come to accept the beliefs of others they also adopt the norms of the group. From childhood children adopt the norms of their families, however some of these norms may be changed as they come into contact with new groups. Early work by Newcomb (1935) showed that first...
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