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What problems might arise in trying to measure attitudes?
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| Submitted: Wed Oct 05 2005
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What problems might arise in trying to measure attitudes? The question what problems might arise in trying to measure attitudes itself conjures up many complicated questions that seem tricky to answer. The complicated task is that we are all unique and have our individual differences. A basic assumption on measuring attitudes is that 'a person's attitude can be measured by asking questions about thoughts, feelings and likely actions toward the attitude object (Hoff and Vaughan, 1995, Chapter 5) From this assumption it is obvious that measuring attitudes is not directly observable. Even if we think we know someone's attitude this does not mean we can predict their behaviour. Measuring attitudes plays a large part in social psychology. Techniques have been developed in order to measure attitudes. "attitudes can be measured by a quantitative technique for example each persons opinion can be represented by a numerical scale" (Hoff and Vaughan, 1995, Chapter 5.) One of...
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