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What factors have been identified as being responsible for attitudes not being related to behaviour?How have these factors been incorporated into psychological models of behaviour choice?
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| Submitted: Sun Dec 15 2002
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What factors have been identified as being responsible for attitudes not being related to behaviour? How have these factors been incorporated into psychological models of behaviour choice? Himmelfarb and Eagly (1974) described an attitude as " a relatively enduring organisation of beliefs, feelings and behavioural tendencies, towards socially significant objects". Many researchers (Cohen, 1964; Festinger, 1964; Abelson, 1972) have questioned the strength of the attitude-behaviour relationship. This essay will firstly discuss attitude formation and proceed to propose several factors which may hamper corresponding behaviours from attitudes. Subsequent models that incorporate discretionary factors will also be presented as each is discussed. The essay will conclude by summarising the illustrated factors, and their relevant roles within behaviour choice models, lastly proposing four essential factors within the attitude -behaviour relationship. Attitudes contain functional and structural components which are believed to be the foundation of behaviour and attitude relationships (Pennington, 1990). Four main attitude functions are proposed...
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