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To what extent are individual influenced by the majority and how can this be explained?
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To what extent are individual influenced by the majority and how can this be explained? Conformity is the tendency to change ones beliefs or behaviours in ways that are consistent with group standards; the best way to do this is to conform to a majority view or influence. A forceful minority with a new idea or unique perspective can change the position of the majority. This is called a minority influence. Mass & Clark (1984) found that behavioural style of minority is important. A minority must be consistent and forceful. Deutch & Gerrard (1955) found that the normative influence involves our tendency to conform to the positive expectations of others. We conform because we wish to behave as others expect us to, as in gaming and expectance approval, these are all a variation of majority influence. Deutch & Gerrard (1955) explained that informative social influence stems from our tendency to employ...
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