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CONTENTS 1.0 INTRODUCTION 2 2.0 SOCIOCULTURAL LEVEL 2.1 ECONOMY 3 2.2 WORKING PATTERNS 2.3 HOME LIFE 4 2.4 STRESS 2.5 SOCIAL CLASSIFICATION 3.0 INTERPERSONAL LEVEL 3.1 REFERENCE GROUPS 6 3.2 DAISY CHAINS 3.3 FAMILY LIFECYCLE 7 3.4 DEMOGRAPHICS 3.5 COGNITIVE AGE 8 4.0 INDIVIDUAL LEVEL 4.1 MOTIVATION 9 4.2 INFORMATION AND LEARNING 5.0 SUMMARY 11 REFERENCES 12 APPENDIX 1 PERSONAL DISPOSABLE INCOME 13 APPENDIX 2 SOCIO-ECONOMIC CLASSIFICATION 14 APPENDIX 3 REFERENCE GROUPS 15 APPENDIX 4 FAMILY LIFECYCLE 16 APPENDIX 5 DECISION-MAKING PROCESS 17 APPENDIX 6 HIERARCHY OF NEEDS 18 1.0 INTRODUCTION This report will depict some of the complex influences affected by consumer and buyer behaviour in the Leisure Industry. Strong relation is made to the key developments of consumer behaviour derived from 'Leisure in the new Millennium' report by The Henley Centre (2000). Utilising marketers traditional and modern concepts and models to denote basic behavioural concepts. The report discusses sociological, Interpersonal and Individual level factors and the influences in the context of consumer behaviour. 2.0 SOCIOCULTURAL LEVEL 2.1 THE ECONOMY 2.1.1 2.1.2 2.1.3 Traditional economist view, has classed the purchases of Leisure and activities as luxury goods that are price elastic to demand. However, The Henley Centre (2000:1) found that consumers prioritise on their leisure activities and would cut back finances elsewhere to...

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