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The aim of this practical was to attempt to replicate Harrison and Saeed,s (1977) analysis of lonely hearts advertisements using a quantitative technique, to test the hypothesis that when personal advertisement are placed
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Socialisation Race and Gender. Project: Mate Selection. By: Delroy Flemmings. Year 1 Abstract. The aim of this practical was to attempt to replicate Harrison and Saeed,s (1977) analysis of lonely hearts advertisements using a quantitative technique, to test the hypothesis that when personal advertisement are placed in various publications, from the local newspaper to national tabloids, that general level of social desirability offered matched the level of social level of desirability sought, and individuals seeking attractiveness in a partner were more likely to offer physical attractiveness of their own. 80 heterosexual romantic advertisement (40 of each sex) placed in the personal column, from one of the local newspaper were randomly collected and analysed. Each were put into identical categories as in Harrison and Saeed (1977) study. The results were generally supportive of that men were more likely than women to offer financial resources and honesty/sincerity, and to seek attractiveness, appealing body shape. In selecting a potential...
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