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The Concepts Of Conformity And Obedience In Social Influence Conformity involves the changing of ones attitudes, opinions or behaviours to match those of others. Aronson (1988) defines it ' as a change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people.' The pressure to act like other people, sometimes despite our true feelings and desires, is a common everyday occurrence. Although the majority of people like to think of themselves as autonomous individuals, they nevertheless tend to conform to the social norms that their groups and societies have evolved. Obedience is the result of a deliberate or active form of social influence, which involves an authority figure telling us how to behave in a particular way. If we obey we are complying with the authority figure's request or instruction. According to Milgram (1992) conformity and obedience involve the 'abdication of...

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