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Psychology Assignment 4 Describe two studies of conformity and outline the strengths and weaknesses of the studies you have chosen According to Aronson, conformity is a change in a person's behaviour or opinions as a result of real or imagined pressure from a person or a group of people. Generally speaking, conformity is a degree to which members of a group will change their behavior, views and attitudes to fit the views of the group. Imagine, that you are in a group, where you are sure you are right and everyone else is wrong. Would you yield to group pressure and go along with everyone else?.. People usually conform to group norms, group majority and social norms. And there are 2 reasons for that: 1. need to be liked and accepted by the group. So, group has "normative" social influence on the individual; 2. need to be right and have correct...

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