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Social influence - Attitudes, predudice and discrimination
Member rating: No Rating | Words: | Submitted: Thu Jan 13 2005
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SOCIAL INFLUENCE ATTITUDES PREJUDICE AND DISCRIMINATION SOCIAL INFLUENCE Social influence could be described as the process by which a person's attitudes, beliefs or behaviours are modified by the presence or actions of others. Some individuals feel that they can only truly be themselves when alone, whilst others are happier when in company. Triplett (1898) carried out one of the first experimental studies on social influence. He asked children to turn a fishing reel as fast as they could and he measured how quickly they did it. Triplett set up the experiment so that a child would either be working alone, with a friend or with another child. He found that when the children were working together they worked faster and even the presence of another person who was not a friend seemed to have a stimulating effect on their behaviour. CONFORMITY Conformity is a type of social influence expressed through exposure to the views of a...
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