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Psychology- Milgram, Zimbardo prison study Sherif's Conformity and the autokinetic effect experiment Individuals were asked to estimate how far they thought The light moved, and then tested them together in a group. Group norm was established informational social influence Asch - Stimulus line- 74% of the innocent participants Went along with the group and conformed at least once Zimbardo's Prison simulation experiment- example of Normative influence, Volunteers were given authority and Asked to act as guards over other volunteers were prisoners. Aim: to see the psychological effects of making 'normal', 'Good' people into prisoners or guards.Volunteers: 24 mid Class, male college students, mentally fine and no criminal records, were paid $15 per day and divided into prisoners or guards by the flip of a coin.Procedure: Prisoners were arrested at their homes at the start of the study, blindfolded and taken to Stanford University basement, which had been converted into a realistic prison! From...

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