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Introduction An area of Social Physcology is Social Influence; this is the process by which an individual's attitudes, beliefs or behaviours are modified by the person's presence of others. In particular the report will look into conformity. Conformity is defined by Crutchfield (19 ) 'as yielding to a real or imagined group pressure'. People change their behaviour towards social norms. This is defined as an unwritten rule or code about behaviour and attitudes that are expected and accepted within a social group, which are time and culture bound There are three types of conformity * Informational Social Influence- In some situations mostly social ones, there are no right answers, therefore we look to others for information. * Normative Social Influence- People also conform to be liked within a group and not feel rejected * Identification- When we conform to the demands of a given role because of identification with that role In this...

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