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Research into Majority Influence
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| Words: 962
| Submitted: Tue Nov 13 2007
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Describe and Evaluate research into Majority Influence (Conformity) Majority influence, also known as conformity, is a form of influence in which a large group of people influence a smaller group of people to make them behave or believe the same publicly. Asch's line experiment showed how we look to each other to make sure we are doing what a majority of people think is right. In the experiment he used confederates to influence the true participant. He found 25% of the people in the experiment never conformed meaning 75% conformed at least once. On top of this Asch also found 36.8% of responses made by true participants were incorrect. Crutchfield also did a similar task to Asch in which he got participants to decide the size of a stimulus card. Each participant was out of sight of each other but given fake answers which they believed were the other participants. In fact...
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