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Research Methodology - Quantitative and Qualitative methods.
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| Submitted: Tue Sep 16 2003
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Research Methodology * QUANTITATIVE METHODS ~ the approach concerned with obtaining numerical information which can be analysed using statistics * Descriptive ~ statistics which summarise and describe data * Inferential ~ allow the user to make judgments about probability or the likelihood of getting a particular set of scores by chance 1. Require the researcher to define items to be measured in advance and to control the situation 2. Therefore used in experiments where it's possible to test a hypothesis under rigorous controlled conditions 3. Aim => to establish cause and effect relationships 4. Experiments result in high levels of reliability (same results repeatedly) but often have problems with validity (answers the research question) * QUALITATIVE METHODS ~ the approach concerned with the meaning of the information as the most important thing to consider * Not so concerned with numerical and statistical data but descriptive statistics may be used * The methods allow greater freedom for the subjects of...
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