Psychology Coursework - Conformity

... Alistair Frame Psychology Coursework Introduction Background Research Conformity involves the changing of ones attitudes, opinions, or behaviours to match the attitudes, opinions, or behaviours of other people. This pressure to act like other people, sometimes despite our true feelings and desires, is a common everyday occurrence. This is due to implied and spoken rules of the situation. Many factors can affect a person's level of conformity. These include: * Group cohesiveness - The degree to which we are strongly attached to a group and the amount we would be prepared to do to stay within that group. The 'closer' the group the more conformity occurs * Group size - About three or four people will exert pressure to conform. It is aid that a larger group does not necessarily mean more conformity * In experiments researches have discovered that if the participants were allowed to give their answers away from the group then conformity decreased. If

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