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Q: How significantly is similarity important in relationship formation and how is reciprocity, complimentary and competence influence liking? Much of the psychological research into social and interpersonal relationships has been focused on romantic ones. A number of specific factors in attraction have been investigated by researchers as possibly important in the formation of relationships. These can be reciprocity, proximity: familiarity and availability, similarity, competence and complimentary. There is evidence to support that 'alikes' rather than 'opposites' attract ( Byrne, 1971). It would appear that similarity of beliefs, attitudes, values, ways of thinking are common indicators of strong relationships and attraction (Lea and Duck,1982). This was seen in a survey in which a similar husband and wife, the more satisfied they tended to be with their relationship. Rubin(1973), said that we are attracted to those who are similar to us as we 'draw' to the possibility of engaging in the...

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