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Psychology- Majority Influence A) Two psychological processes that are involved in majority influence are: Normative and informative influence. Normative influence is when somebody conforms with the majority because they feel as if they would look stupid or stand out from the crowd if they do not conform. Even if the majority is wrong and the naïve RP knows that he is correct, he still conforms to the majority because he doesn't want to be the odd one out. Asch's study shows this because he put naïve RPs in a group with stooges. The stooges would give the incorrect answer even if the correct answer is incredibly obvious. The naïve RP conformed 32% of the time. This shows normative influence does exist. Informative influence is when we conform to the majority because we do not know the correct answer for ourselves, so we look at other people for the correct answer. Sherif...

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