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Focus Group Research gives the researcher access to tacit, uncodified and experiential knowledge in a way that might no otherwise be possible - Discuss.
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Focus Group Research gives the researcher access to tacit, uncodified and experiential knowledge in a way that might no otherwise be possible. Discuss. Introduction: Focus group research offers the unique opportunity for researchers to perceive an individual, and their opinions, not only in an exclusive situation, but also as part of a group. Within a group there is a wealth of tacit and experiential knowledge from the outset as in the course of most people's lives they will have interacted with other people in group situations. Bryman (2001) refers to the focused interview as the precept for focus group research, 'The original idea for the focus group- the focused interview- was that people who were known to have a certain experience could be interviewed in a relatively unstructured way about the experience.'(p.336-7) Bryman (2001) notes that the main aims and merits of focus group research include the discovery of how people have constructed...
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