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Evaluate why people conform to majority influence with reference to research and real-life examples.
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| Submitted: Mon Oct 20 2003
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Evaluate why people conform to majority influence with reference to research and real-life examples. Conformity involves a change of behaviour or opinion in order to fit in with a group. This group can be either a majority or a minority group. According to Crutchfield "CONFORMITY is a yielding to group pressure when there is no direct request to comply with the group." However according to Zimbardo & Leippe " CONFORMITY is a change in belief or behaviour in response to real or imagined group pressure where there is no direct request to comply with the group norm." Majority influence is when a larger group influences a smaller group or individual. Deutsch & Gerard (1955) suggested two explanations for why people conform, Normative Influence and Informational Influence. However there may be a third suggestion being 'Identification' with a role's expectations. Informational influence occurs in ambiguous situations and we compare ourselves with others. An example of this...
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