Discuss how minorities are thought to exert their influence.
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Discuss how minorities are thought to exert their influence. Conformity occurs when someone voluntarily performs an act because others are doing it, it involves a change of behaviour or opinion in order to fit in with the group. From this stems two opposing views of influence, majority and minority influence. Minority influence is when a small number of people or an individual influence a larger group, whereas majority influence is when a group influences a minority of people or an individual. In this essay I will be concentrating on how minorities are thought to exert their influence, I will be using references and examples to justify this statement. There are many real life examples, which can be used as examples one of which is the influence of late, Princess Diana. Diana devoted part of her life to making the world a better place; she influenced people for many reasons, the confidence and...

