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Discuss and evaluate studies into conformity.  

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Discuss and evaluate studies into conformity. In this essay I will describe four studies of conformity, these being Jenness, Sherif, Asch and Zimbado. I shall begin with the definition of conformity "individuals show conformity when they behave in ways that are expected by other members of a group." This simply means, that a person when in a group acts in favour of the rest of the group whether it be in ecologically valid surroundings or otherwise. Conformity exists because of social influence, which is the power of a person or group to change a particular view in favour of themselves or the group. There are many ways in which we can conform. Some are useful, others are not. For example traffic jams, if there was no conformity there would be cars in every direction and chaos would be inevitable. Alternatively conformity can cause problems if what the particular nation, country or...

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