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Name : C Sountharam Address : 9/42 John Street, Ashfield, NSW 2131 Email : csountharam@hotmail.com Tel (h) : 61 2 97164827 Module : Social Determinants of Behaviour Trainer : Mrs Christine Chinchen Assignment : Assignment No 1 - Photo Essay - Persuasion Term : 1 -year 2003 Date : 2003-03-31 Photo Essay - Persuasion Cult Behaviour Figure 1 Sai Baba is believed to have miracle powers The fame of Indian Guru called "Sai Baba" has spread among non-Indians all over the world. Millions of devotees are making a trip to Puttaparthi (India), to get his blessings. Unification Church (The Moonies) is one of the well-known cults in the western world. Heaven's Gate group's mass suicide depicts the cult behaviour. What is 'cult'? Cult is a group or movement, which exhibits excessive devotion or dedication to some person, idea or thing. These cults dictate how members should think, act and feel which alienates them from society at large (http://www.csj.org/studyindex/studymindctr/study_cultmindctr.htm ,...

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