Critically evaluate ways in which behaviourist concepts may be incorporated into more general theories such as social cognitive theory.
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Critically Evaluate Ways In Which Behaviourist Concepts May Be Incorporated Into More General Theories Such As Social Cognitive Theory. Behaviourism is focused on what individuals actually do rather than what they may be thinking or feeling. It is difficult to measure the thinking or feeling of individuals. Therefore observing individual behaviour is important because behaviour can be interpreted: this could be achieved through observation in terms of speech, speed of movement and facial expression. Behaviour can be observed directly and interpreted. Behaviourist theorists have argued that behaviour is environmentally controlled (e.g. B.F. Skinner) Behaviourist have argued that the way an individual behaves is reinforced from the past, for example, if a child is always behaving good it receives no attention from parents therefore parents will ignore the child, the child will then deliberately misbehave to attain attention from parents. Therefore the child will reinforce this behaviour in the future to gain attention...

