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Leighton Camara-Roberts Pluto 12 Psychology Assignment 1 CONFORMITY Psychologists have long been interested in the area of social psychology that shows the extent of human conformity, proving that we are not designed as solitary creatures but our very own characters are determined by our social influences. Sherif headed a study into conformity, using the auto-kinetic effect, (which by means of small movements in our eyes causes a beam of light in a dark room appear to move). He asked participants to estimate how far and in what direction the light moved, therefore creating their own personal norm, because they are relying on their own judgement. Each person's norm was very different to the next person. Sherif then placed three different participants with very different personal norms into a group, and after discussing and sharing their opinions, it was found that they become very similar in their opinion because their personal norm was replaced by a group...

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