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Conformity Conformity is the social process by which people in a group or in a social circle engage in behaviour which appears to be socially acceptable, that is they go along with the social expectations apparent at the time be based on motives other than group pressures. Other forms and studies to illustrate conformity was conducted by Jeness (1932) where he asked individual students to estimate the number of beans in a bottle and discuss it to arrive at a group estimate. When they were asked individually to make a second estimate there was a distinct shift towards the group estimate. Sherif (1935) conducted a similar experiment using a visual illusion called the autokinetic effect, whereby a stationery spot of light seen in a dark room appears to move. He moved the light around and asked participants to estimate how far the light had moved. They were tested individually being...

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