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Compare and contrast the studies of Sherif and Asch. What do they tell us about conformity?
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Compare and contrast the studies of Sherif and Asch. What do they tell us about conformity? Conformity is defined by Zimbardo & Leippe (1991) as: "A change in belief or behaviour in response to real or imagined group pressure when there is no direct request to comply with the group nor any reason to justify the behaviour change" Conformity can be categorised into two main groups, informational influence and normative influence. Informational influence is when one changes their private opinion to match that of others, because they believe that ones judgement is superior to their own. On the other hand normative influence is when one changes their public opinion but their private opinion remains the same, because they want to be liked by the group. Both Sherif and Asch investigated these influences in their experiments which were conducted about sixteen years apart. Although Asch's experiment was a response to the earlier investigation,...
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