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Choose one of the following areas of social psychology and, with reference to previous studies, discuss the conceptual and methodological issues which you feel future research in that area needs to address: Attitudes Baron and Byrne (2002) define attitude as an individuals attempt to evaluate the social world in which they live in. To translate this further Tesser and Martin (1996) suggested it is one's behavioural reaction to specific issues (social groups, ideas, people, objects etc), which are favourable or un-favourable (Baron and Byrne, 2002, p.118.) During this essay one will analyze how previous social research has evaluated behavioural attitudes, and whether there are methodological issues involved when theorists have tried to establish the correct format of measurement of attitudes. Social definitions of attitude have been an important aspect of the development of social psychology. Theorists have tried and tested and evaluated many different components that are thought to be responsible for defining attitude....

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