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A Study to Show the Effect of Conformity on Estimating the Number of Sweets in a Jar Abstract: The research was designed to test the claim by Jenness that conformity levels increase in an ambiguous situation. The method was a Laboratory experiment and the design was an independent measures design and the participants were an opportunity sample of fourteen Sixth Formers (16-17 years old). Participants in the control condition had to individually guess the number of sweets in a jar. The average score was relayed to the group and they were then, as the experimental condition, asked to re-guess the number. The one tailed hypothesis was that estimates in the experimental condition would produce estimates closer to the group estimate. The findings were that conformity exists in an ambiguous situation. The data was put to the paired t test because the data was interval and from repeated groups. The results were significant at...

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