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The role of media in childhood obesity Since 1980 the proportion of overweight children ages 6-11 has tripled. Today about 10% of 2 to 5 year-olds and 15% of 6 to 19 year-olds are overweight. During the same period in which childhood obesity increased, there was also an increase in media targeted to children. Even children ages 6 and under spend as much time with screen media as they do playing outside. Much of the media targeted to children promote foods such as sweets, fizzy drinks and snacks. It is estimated that a child sees approximately 40,000 advertisements a year on TV alone. A few ways researchers have hypothesised that advertisements may contribute to childhood obesity are: * The food advertisements children are exposed to on TV influence them to make unhealthy food choices. * The cross-promotions between food products and popular TV and movie characters are encouraging children to buy and...

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