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The Psychology of Fruit Machine Gambling.
Member rating: No Rating | Words: | Submitted: Wed Oct 29 2003
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Kevin Walker The Psychology of Fruit Machine Gambling Sept 2003 The article overviews how individuals are induced to gamble in the first place (novice), develop a perceived ability to beat the machine (perceived skill) and how they are induced to continue gambling through an array of structural characteristics aimed at different psychological aspects of the participants gambling development. The article examines the above by considering the effects of behavioural conditioning and the use of psychology whether it was intentional of fortuitous. To consider the validity of the article it is important to examine the approach taken by the authors i.e. it is behavioural conditioning that that induces people to start gambling and to develop an addiction. Additionally, it is important to consider what other psychological prospective could be affecting the desire to gamble on fruit machines. For example are there biological, psychodynamic or cognitive factors or a mixture of all these theories...
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