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PSYCHOLOGICAL THEORIES AND GENDER BIAS ALPHA BIAS - These theories assume real and enduring differences between men and women. Sometimes they heighten the value of women and sometimes they devalue them. Within socio-biology, for example, differences in male and female behaviour may be attributed to genetic determinism. BETA BIAS - Theories and research into this have generally ignored or minimised sex differences. They have done this by either ignoring questions about the lives of women, or by assuming that findings from studies of males apply equally well to females. Such approaches, at best misguided, at worst arrogant, have resulted in what is essentially an androcentric view of human behaviour, rather than offering insights into what is essentially one half of the human race. ANDROCENTRIC - These theories tend to offer an interpretation of women based on an understanding of the lives of men. Ideas of 'normal' behaviour may be drawn exclusively from the...

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