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Marketing to Children The ancient Code of Hammurabi banned sales to or purchases from a minor without a contract and witnesses, making such an act punishable by death (Duhaime 2003). Today's society rarely questions the ethics of advertising and selling to minors, and marketers are no longer considered thieves for their actions. Advertising surrounds children and encourages them to consume today on television, in magazines, at the movies, on the Internet and on billboards. And consume they do. Marketing influences children's habits and attitudes and there are great consequences that come with this amount power over them. Specifically this paper will discuss how marketers influence children from a young age, the techniques that marketers use to do so, and the consequences. Through the use of statistics and thorough research it will be proven that children at a young age are without a doubt quickly turned into consumers. The federal government, the federal...

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