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Look at these issues and how an understanding of cognitive dissonance can be used to help influence motorists to change their attitudes and behaviour.
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| Submitted: Fri Mar 19 2004
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1. Introduction One of the most complex yet important challenges faced by road safety practitioners is how to influence the hearts and minds of road users in an attempt to change their often ingrained attitudes and behaviour. If this is to be achieved then we need to have an understanding of how attitudes develop and change and how we as road safety professionals can bring about a change in attitude to bring about a behavioural change. This assignment will look at these issues and how an understanding of cognitive dissonance can be used to help influence motorists to change their attitudes and behaviour. 2. Attitudes In simple terms attitudes are an expression of our likes or dislikes of things around us often described in such ways as "I can't abide animal testing" or "I really like red wine" "speeding drivers should be banned". Whilst these are expressions of feelings these are often tied into...
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