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Recent policy developments within the U.K. government have taken aim at reducing the number of cars on the road, especially during peak hours. Specifically these new policies direct their focus on reducing what as known as the school run. It is estimated that at 8:50 am on a weekday, one in every five cars is on the school run (http://www.dft.gov.uk/stellent/groups/dft_localtrans/documents/page/dft_localtrans_024011.pdf). It is believed that by reducing the number of cars on the road involved in the school run that congestion on roads will be reduced and as a side benefit obesity levels among children will decline because of increased physical activity gained through walking or cycling to school. However, there have been some criticisms to the government's policy Traveling to school: an action plan, especially from the RAC, in terms of the school run not having as big of an impact as believed. Traveling to school: an action plan will...

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