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How social, cultural and historical events effect adverts.
Member rating: No Rating | Words: | Submitted: Mon Jun 28 2004
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How social, cultural and historical events effect adverts In this essay I am going to show how social, cultural and historical events can effect adverts on TV. Lots of factors effect adverts such as the economy, teenage culture and oil shortages. All these things caused adverts to evolve over the years to what they are today. Background of adverts The first adverts on TV appeared in 1955 when the first commercial network - ITV was launched. In 1955 televisions were still a novelty as there was not much money around and rationing was still in force so only the middle classes could afford them. In this time life was more gentile and the adverts followed this, all the advert personalities were well-spoken middle class people who set an example. This is reflected in the first advert which was for Persil - it was aimed at middle class women as they could afford televisions...
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