Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
Hertfordshire Leisure market for under 15's.
Member rating: No Rating | Words: | Submitted: Thu Mar 25 2004
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Hertfordshire Leisure market for under 15's Number of words:1487 Course: Foundations of marketing Course number: 1bus0049 Lecturer: Wen-Ling,Liu Contents Content 2 Definition of leisure market 3 Types of leisure market 3 Segmentation 4 Perceptual Map 5 Macro-environmental analysis 6 Hatfield Swim Centre 7 SWOT analysis 8 Hatfield Swim Cetre Development Report 10 Reference 12 Appendixes 13 Definition of leisure market Before defining the leisure market, it should be identified what is leisure exactly? According to NTRS (National Therapeutic Recreation Society, a branch of the National Recreation and Park Association) Standards Document evidence from first language acquisition indicates that "...leisure can be defined as available free choice time and activities that are not related to work or other obligatory forms of activity, and which are expected to promote feelings of, pleasure, affiliation, happiness "; accordingly, the leisure market for under 15's is the set of under ages 15 consumers who undertake specific activities result in relaxation and rejuvenation of the individual and bring childlike happiness of their mind, body and soul. Types of leisure market The leisure market...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 147,261 others
Receive email updates for this category
- Simply tell us your email address and receive a weekly Study Help Email for FREE
- Receive 3 FREE essay views with each email
- Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk
