Coursework.Info - Inspiration in an Instant

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HOW DOES "SEND A COW" PERSUADE PEOPLE TO SUPPORT ITS CAUSE? Advertising is to persuade people to buy their product or in this case encouraging people to send money to help its charity. However to persuade people isn't that easy, you have to use the correct wording, and things such as power of three, alliteration in order to persuade that customer/person. In this advertisement many of these things are used. They really make you want to send a donation. They make you feel really sorry for those children in Africa, Kenya and Uganda. In the 1st paragraph they use of three "poverty, hunger and malnutrition" these three words a summary of what is East Africa. "You might think nothing will change", this is short sentence suggesting that we are hopeless but right after that they us short snappy sentences such as "But it can. And it does" that really persuades us to...

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