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Drinking and Psychology Classical conditioning is the type of learning made famous by Pavlov's experiments with dogs. Pavlov presented dogs with meat powder, and measured their salivary response. Pavlov called the meat powder the unconditioned stimulus or UCS, because dogs did not need to learn that association. He began ringing a bell just before presenting the meat powder. At first, the dogs did not begin salivating until the food was presented. After a while, however, the dogs began to salivate when the sound of the bell was presented. They learned to associate the sound of the bell with the presentation of the food. He called the stimulus he chose to present first the conditioned stimulus or CS. He called it the conditioned stimulus because the dogs would not salivate to it at first. They would only salivate to it after it had been associated with the UCS. When...

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