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Cadbury when promoting abides to the following marketing codes: 5 Copy, sound and visual presentation will accurately represent all material dimensions of products
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The 'marketing mix' is the term used to describe the combination of different activities necessary for a product to be successful. It is often described as 'the 4 P's' i.e. 1 PRODUCT = the good or service sold by the organisation; 2 PRICE = the way in which the selling price is decided; 3 PROMOTION = how customers are made aware of the product; 4 PLACE = how the product is sold and 'delivered' to the final customer. Cadbury when promoting abides to the following marketing codes: 5 Copy, sound and visual presentation will accurately represent all material dimensions of products advertised, including taste, size, content and nutrition and health benefits. 6 All our advertising will be truthful, accurate and well substantiated. Health benefit claims will have a sound nutritional basis and comply with applicable government regulations. 7 Our advertising will reflect moderation in consumption and portion sizes appropriate to the social and cultural setting portrayed. ...
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