Outline and Evaluate the Multi Store Model of Memory.

... 'Outline and evaluate the multi-store model of memory' 12 Marks Created by Atkinson and Shriffin in 1968, the multi-store model proposes that memory consists of three 'stores'. Information from around us (sensory input) initially goes into the sensory memory store. A lot of what goes into the sensory memory store we don't even realise: things we see around us, sights, smells, everyday things. But, if you pay attention to these details, they will go into your short-term memory store. This short term memory store only has a limited capacity (the amount of information it can take) and duration (the length of time it can hold this information for), which means that either it is lost, or it is transferred into the long-term memory store. In order to do this, we need to rehearse it, for example, when you revise for exams, you go over things again and again, in order to store

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