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Nawwal Dada 12A Psychology Assessment for Miss Fletcher Psychology Unit 1 - January 2006 Cognitive Psychology Question two a) Describe the multi store model of memory. The multi-store memory model was the model which was discovered in 1968 by Atkinson and Shiffron . The aim of the study was to identify how memories are stored and if they are able to go from short term memory (which has a capacity of 7 plus or minus 2, a maximum duration of 18 seconds and an acoustic encoding) to long term memory (which has an unlimited duration and capacity and a semantic encoding) and vice versa. Their research indicate that there are three memory stores; the sensory store which take in information from the five senses attention, which is so limited i.e. the blink of and eye and transfers it to the short term memory, here the information is rehearsed to be remembered and if that information...

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