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To investigate how people recall things like stories, pictures or faces.  

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Reconstructive memory - Bartlett (1932) Aim: To investigate how people recall things like stories, pictures or faces. Procedure: Natural experiment. Participants were shown one of eight different stories or drawings and they were asked to reproduce story or drawing on a number of occasions, at intervals of increasing lengths. Findings: participants distorted the story rather than remembering it exactly. The transformations were consistent with the participants' western assumptions and expectations. Conclusions: Distortions are necessary rationalisations because the tale did not fit the pre-existing schemas. The main conclusions were that the accuracy was rare and that the chain of reproductions was remarkably persistent. Criticisms: * Demand characteristics may have been elicited by the research stimulus, which resulted in participant reactivity bias. Research may of lacked validity. * Lacked objectivity, both because his methods of asking participants to recall the stimulus at Various intervals, they were not rigorous, and the natural experiment lacks control of the...

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