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Outline the multi-store model of memory and consider its strengths and limitations (18marks) The multi store model of memory is an explanation of the flow of information through a series of stages. Atkinson and Shiffrin (1968) believed that memory involved three different stores. These being sensory memory, short term memory and long term memory. They believed that to transfer information into the short-term memory it needs to be attended to (attention is focused on the information in sensory memory) and to transfer information from short-term memory into long-term memory the information needs to be rehearsed. Atkinson and Shiffrin found that when information passes through these stores it can be lost by forgetting. Their findings were that in sensory memory information is lost through decay, in short-term memory information is lost through displacement and in long-term memory information is lost as an affect of interference. Atkinson and Shiffrin also believed that rehearsal...

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