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Lucy Harvey 12CD Memory and Mental Imagery Abstract Memory has been the focus of psychology research for several decades. Investigators have focused on the structure of memory and factors that aid or inhibit the ability to store and retrieve information. Bower (1972) demonstrated that mental imagery of unrelated word pairs affected its retrieval The aim of this investigation was to replicate Bower's findings. The alternative hypothesis was that there would be a significant difference in the number of words retrieved by participants who had used mental imagery to learn the word pairs to participants who had been given no reference to mental imagery. Ten male and ten female participants where tested. The participants were adult from a city in the North West of England. All participants were given 20 word pairs, half the participants were asked to learn the pairs using mental imagery of the two words interacting with one another and the...

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