Investigation into acoustic and visual encoding in short-term memory
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Investigation into acoustic and visual encoding in short-term memory 1) Abstract The investigation aims to look into acoustic and visual encoding in short-term memory (STM). The research associated with this experiment is supported by Conrad's (1964) study into acoustic confusion. The experimental hypothesis was tested and led the researcher to accept it, as it stated that acoustic coding in STM would be used even when information is presented visually whereas the Null hypothesis was due to chance alone and predicted that there will be no significance or difference in participants recall when using acoustic or visual coding in STM. Repeated measures was the design used for this investigation, as it involved exposing every participant to each of the experimental conditions, so in effect participants were used as their own controls. Opportunistic sampling was used to select participants to take part in this investigation. The findings of this investigation direct us towards...

