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Introduction "The ability to process and retrieve information is known as memory"1. The most influential explanation of memory is Atkinson's and Shiffrin's models of memory. This theory suggests that there are separate memory stores, short term memory (STM) and long term memory (LTM). The basis of the STM store is acoustic where information is processed acoustically, in contrast the LTM store processes information on the basis of the meaning of the material. In other words, meaningless items are incapable of being stored for long durations by the LTM. This idea of separate memory stores has been investigated on several occasions and findings do seem to be consistent. However although this explanation does seem to be empirically supported, most of this evidence were derived from studies where participants were tested under highly artificial conditions. However in every day life memory processes come to us naturally, for this reason the environment we're expected...

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