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Describe and evaluate the multistore model of memory? The multistore model is a representation of memory based on having more than one different kind of store for remembered information. Atkinson and Shiffrin (1968) proposed this model based on evidence related to the separate stores of memory (e.g. serial position: primacy recency, forgetting etc.). It suggests that memory comprises of three separate stores, the sensory memory store, the short-term memory and the long-term memory, each store having a specific and relatively inflexible function: Information enters and is initially stored in SM which holds information for very brief periods of time if the information is not concentrated on. However, if a person's attention is focused on material in Sensory Memory, this leads to STM storage which has limited capacity and relatively short duration. Information is then simply rehearsed in the STM and if rehearsed sufficiently is transferred to LTM which has potentially unlimited...

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