To what extent does the affluence of the 1950s account for the Conservative election victories in 1955 and 1959?
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To what extent does the affluence of the 1950s account for the Conservative election victories in 1955 and 1959? The term 'affluence' has connotations of wealth and prosperity. In the context of the 1950s 'affluence' described the state of Britain's economy. There are three main factors that affected the General Elections of 1955 and 1959. Firstly the weakness of the Labour Party in opposition, secondly, the strengths of the Conservative Party and the 'affluent age' and thirdly, the 'affluent decade'.1 The Conservatives were successful in both general elections because of the affluence during that era. The 'improving economic conditions and rapid rates of growth' during the 1950s, in my opinion, played a major role in securing the two election victories for the Conservative Party in 1955 and 1959. Two sources that support my theory are the election result tables for 1955 and 1959. In 1959, the Conservatives gained '344' seats, compared with '365'...


