Traditionally, winning elections has been an aim of political parties subordinate to representing political views.
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b) Traditionally, winning elections has been an aim of political parties subordinate to representing political views. However, more recently parties have been adjusting their ideology, possibly to make them more desirable to the majority of the electorate and thus gain political office. As suggested by McKie, recent elections have been "less between competing philosophies, much more about which set of managers was likely to get better results". Both Labour, and the Conservatives have moved considerably towards the centre of the political spectrum in the past couple of decades, and if there are fundamental differences between the two parties, then at least one of them is failing to reflect properly the concerns of the middle ground voter. This convergence of party ideology is most probably a move by both parties to make them more attractive to middle England. It is perhaps now only extremist parties that are intent on representing...

