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How new is 'New Labour'? After being elected as Party Leader in 1994, Blair and his colleagues set about distancing the current New Labour Party from the Labour Party of the past, Old Labour. It had become clear that Tony Blair stood outside the social democratic traditions that had previously dominated the party. To signify this change in the party's basic ideology, the term 'New Labour' was increasingly used. Blair first used the phrase 'New Labour' at the 1994 Party Conference, where he announced that a key symbol of the past, Clause IV of the party constitution should be abandoned, totally undermining the socialist Old Labour. There are a number of main theoretical ideas behind the thinking of New Labour. The idea of the 'Third Way' was introduced, which was a political direction between Thatcherism and socialism. The main principle of this was cooperative self-help. This would be achieved by the idea...

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