Assess the impact of the media on the course and outcomes of a contemporary British political issue. You should choose one of the issues covered in the course.
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IN013803 Politics Essay 28/11/03 Assess the impact of the media on the course and outcomes of a contemporary British political issue. You should choose one of the issues covered in the course. The Media, and its Influence on the Fortunes of Political Leaders In a pluralist democracy, the media can have a very powerful effect upon politics, so powerful in some instances that it can shape outcomes of important political issues. Leadership of a party, therefore, is a precarious position to be in, owing to the persistent and pervasive influence of newspapers, television, radio and the internet. Events surrounding Iain Duncan Smith's reign as leader of the Conservatives illustrate the extent of this influence. Since the demise of spectrum scarcity in 1946, British politicians have been continually scrutinised by the media through television, newspapers and more recently the internet. Milton's 17th century concept of the 'freedom of the press' has allowed independence from government...

